Dream Dream
Dream Dream is a digital product concept focused on creating an engaging and intuitive user experience. I worked on the visual direction, user interface, and overall design process, transforming the initial idea into a cohesive digital experience.
Problem & Approach
The goal was to create an engaging and user-friendly mobile experience. I worked on the UX/UI design, from understanding user needs and developing wireframes to designing the final interface, focusing on intuitive navigation, visual consistency, and usability
Dream Dream's persona based on mindfulness
Name: lily
age: 34
occupation: Yoga instructor and wellness blogger
. Incorporate mindfulness practice into her daily life and shopping
. Be more intentional with her purchases, focusing on quality over quantity
. Use technology to support her personal growth and well- being
. Regularly practices yoga, meditation, and journaling
. Attends workshops and read books on personal growth and mindfulness
. Enjoy exploring eco-friendly and ethically-sourced products
. Spend time reflecting on her desires and intentions making purchases.
. Live a more mindful and conscious life, reflecting her values and beliefs.
. Minimize her environmental impact by making thoughtful, sustainable purchases
Dream Dream's persona
Name: Emily
age: 28
occupation: Marketing professional
. stay organized and track her desired items and experienced.
. Save time and effort by easily accessing and managing her wish list
. Share her wish lists with friends and family, especially for gift- giving occasion.
. Frequently browses online stores and social media platforms for new items and experiences.
. Uses her mobile devices for shopping, browsing and managing personal tracks
. Enjoy discovering new trends and curating her style
. Communicates with frinds and family via social media.
. Simplify her life by using tools and apps to manage her personal interest and preferences.
. Maintain a sense of style and advanture by continuously exploring new product, trend
. Foster deeper connections with friends and family through thoughtful gift-giving and shared experinces
User Stories
User stories focused on helping users record and revisit their dreams, explore their emotions, and recognise recurring patterns. These needs guided the design of a simple, calming, and engaging dream-journaling experience.
. As a user, I want to be able to create a wish list so that I can organize and keep track of the items I desire.
. As a user, I can create a wish individually, which is included a name, note,links and images.
• Add a name
. As a user, I want to be able to add a name or title to a wish in my wish list so that I can easily identify and organize my desired items.
links
. I want to be able to share my wish list with friends and family through social media or messaging apps.
. As an users, I want to share my wish list with friends and and view their wish lists so that I can get gift ideas for their birthdays or special occasions.
• Share my wishes
. As a user , I want to be able to share individual wishes from my wish list with friends and family so that they can view special items of my desire and purchase them as gifts or for special occasions.
list
• Share the wish list
. I want an easy-to-use interface so I can arrange things easy. I want to share my wish list with friends and family so that they can view and purchase items for special occasions or gift-giving purposes.
• Add a item to wish list
. I want to able to quickly and easily find a archive of my wishes. so every wish goes to wish list by default.
. As a user, I want to be able to create a wish list so that I can organize and keep track of the items I desire.
Mind Map
The mind map organised the key ideas, user needs, and potential features of Dream Dream. It helped structure the app’s core functionality, from recording dreams to exploring emotions and identifying recurring patterns.
Brand Concept
The visual identity of Dream Dream was inspired by the dandelion, a symbol associated with dreams, wishes, and imagination. I explored ideas and visual elements related to dreaming before choosing the dandelion as the core concept. This research shaped the creative direction and led to the development of the Dream Dream logo.
Wireframes
I translated the initial concept into wireframes to define the app’s structure, organise key features, and map out the user journey before moving on to the visual design. This helped me refine the layout and create a clear, intuitive user experience.
UI Design
I transformed the Dream Dream concept into a visually engaging and intuitive interface, using a calming visual direction inspired by the world of dreams. The design balances simplicity, usability, and visual storytelling to create a welcoming experience for users to record and explore their dreams.
My Role
I worked as a Product Designer, contributing to the development of Dream Dream from concept to interface design. My responsibilities included:
- Researching the concept and understanding user needs
- Identifying key features and product opportunities
- Developing user stories and mapping ideas through a mind map
- Creating user flows, wireframes, and prototypes
- Designing the user interface and overall experience
- Developing the brand concept and visual identity
- Creating the Dream Dream logo inspired by the dandelion
- Refining the design to create a clear and engaging experience
From Concept to Design
I translated the Dream Dream concept into a user-centred experience focused on recording dreams, exploring emotions, and recognising recurring patterns. Through user stories, mind mapping, and wireframing, I organised the core features and structure of the app. I then developed the visual identity, inspired by the dandelion as a symbol of dreams and imagination, and brought the concept to life through the interface design.
Outcome
Dream Dream allowed me to explore the complete product design process, from shaping the initial concept and organising user needs to developing the brand identity and designing the interface. The project strengthened my ability to connect user needs, visual storytelling, and functional design within a cohesive digital product.
